In mid-January, we visited "ZOPF" located in Matsudo City, Chiba Prefecture.
ZOPF is a popular shop that has been featured in numerous media outlets as Japan's premier bakery, with lines forming every day. On this occasion, the owner-chef graciously spared his valuable time to speak with us about bakery management and the challenges facing the industry.
The Secret to ZOPF's Success
What left the deepest impression during the interview was the phrase: "Valuing relationships of trust with customers."
At ZOPF, they implement initiatives such as:
- Actively using domestic wheat.
- Maintaining quality through daily preparation.
- Sincerely listening to customer feedback.
- Creating a comfortable work environment for staff.
What is the "2024 Problem" for Bakeries?
We also heard in detail from the owner-chef about the challenges the industry is currently facing:
- Labor Shortage - It is difficult to secure talent due to the heavy labor required from early in the morning.
- Soaring Raw Material Costs - The rising price of imported wheat.
- Lack of Successors - Difficulty in passing on technical skills to the next generation.
- Difficulty in Passing on Costs - It is hard to reflect increased costs in the selling price.
These are issues common to many bakeries.
The Potential of Domestic Wheat
Of particular interest were his thoughts on domestic wheat.
"Domestic wheat is certainly difficult to handle. However, if you understand its personality and master it, you can create one-of-a-kind bread."
These words aligned perfectly with the philosophy of "Dialogue with Wheat" that we advocate.
Expectations for the Next Generation
At the end of the interview, we asked about his expectations for our student group.
"I am truly happy that the younger generation is facing bread culture seriously. Please do your best for the future of the industry."
Taking these words to heart, we are proceeding with writing our book that compiles know-how on opening a bakery.
We will be able to share details about the book project based on this interview very soon!